About us
Ten years of ABM taught us one thing. The strategy was never the problem.
We’re a Singapore-based ABM agency. We help B2B tech companies in APAC turn target accounts into pipeline. No platform sales, theatre, or “brand” decks. Just the work.
The strategy was never the problem. It’s the gap after…
We’ve watched the same thing play out for over a decade. The deck landed. The platform got bought. The campaign launched. Six months later the account list looked exactly like it did at the start.
It almost never failed on strategy. It failed in the gap after, the part where someone has to call the accounts, fix the messaging when it isn’t landing, brief the reps, and stay in it for the months an enterprise buyer takes to move.
That gap is what we built Slightly Strategic to fill. We do the strategy. Then we do the unglamorous work that makes it actually happen.
43M+
USD Pipeline
179+
Accounts
unlocked
Most agencies hand you a plan and leave.
We’ll stay and do the hard parts, the right way.
How we operate
Six things we won’t compromise on.
These are the rules we actually follow.
No plan, no campaign.
We don’t launch without a strategy. Every dollar of execution is backed by a plan to actually deliver on what’s being promised, to generate real ROI.
Honesty, even when it costs us.
If ABM isn’t right, or your sales team isn’t ready, we’ll say so. We’ve walked away from deals to avoid pushing something we couldn’t stand behind.
Real people, not personas.
A CIO in finance worries about different things than a COO in logistics. We write messages that hit the people making the decision, not a buyer in a slide deck.
Attention is earned.
Retarget a CIO 47 times and they’ll ignore you. Show up with something useful and they’ll talk. We build campaigns for the second one.
One room, one number
Sales and marketing running in different directions isn’t ABM. Same war room, same pipeline targets, same decisions. Get aligned to get great results.
No pipeline = no progress.
Every metric we report ties to a commercial outcome. If a number doesn’t help you decide something, it’s not making it into our reports.
What sets us apart
Three reasons we’re different.
01.
We’ve done the work.
We’ve sat in the marketing seat, built the ABM business case, fought for budget and run the campaigns. We’ve done it, the hard parts most agencies avoid.
02.
Built for your accounts.
Ten accounts or a hundred, we customise to fit what you need. Most agencies push you into the model that pays best. Ours are focused on results.
03.
Right here in APAC.
We know how enterprise buying works here, the relationship layers and cultural nuances in APAC that a global playbook loses in translation.
The people you’ll actually be working with
Meet the leadership team.
We’re a boutique agency and we keep our operations lean on purpose. Our team mates who build the strategy are the same ones who will be running your campaigns.
Our testimonials
Hear what clients say about us.
It was brutally honest
We’d chased accounts for years with no luck. Slightly Strategic tore our list apart, told us half of it was trash, and rebuilt it. Four months later we had three new accounts in active sales conversations.
VP Marketing
Global B2B payments platform
They got our prospects
Most agencies run ads on LinkedIn and call it ABM. SS went deep with sales before any ad copy was created, to create a campaign that a head of IT would actually open. The leads just kept coming in.
Channel Marketing Manager
Managed IT services provider
Sales really used it
Our sales team was initially pretty skeptical, but when the meetings started hitting their calendars, you could see the shift. Now, they’re asking how fast we can get the next campaign live.
Regional Campaign Marketing Manager
Enterprise comms platform
You already know which accounts matter.
Let’s go win them.
Tell us what you’re working with, and we’ll get back to you within 24 hours. No pitch deck, no hard sell. Just an honest chat about whether ABM fits what you’re trying to do.