What we do
ABM strategy and execution for complex B2B sales
We help B2B tech companies win enterprise accounts through focused, persona-level ABM. Three parts, one system: we plan the accounts, run the campaigns, and keep a pulse on every account until it moves.
Slightly Strategic’s core Operating System
How we drive ABM success
The Plan
ABM strategy from account selection to campaign blueprint.
We figure out which accounts to go after, map the buying committees inside them, identify persona-level angles, and design the full campaign.
You get a documented strategy your team can align around and execute against. Not a deck that sits in a shared drive.
The Pulse
Always-on account intelligence and optimisation. The part most agencies skip.
An enterprise account takes months to move. We monitor your target accounts week after week, watch for the signals that mean a buyer is warming up, adjust the messaging when something isn’t landing, and keep the pressure on until the account moves.
Most agencies slow down after launch. The Pulse is how we do the opposite.
The Pursuit
ABM execution across every channel that matters.
We build the campaigns, launch them across LinkedIn, email, direct mail, and SDR outreach, enable your sales team, and optimise until pipeline shows up.
We own the execution so you can focus on closing the deals that come out the other end.
Three steps all working in sync.
Most ABM stops at the plan, or fades a few weeks after launch. Ours keeps moving, because one part never stops.
The Plan picks the accounts. The Pursuit takes them to market. Underneath both, The Pulse watches for signs an account starts to move and feeds it back, so every cycle targets sharper and lands better than the last.
Plan and Pursuit are what most agencies sell. The Pulse is where you can build a real edge with ABM, as it’s what most agencies don’t have the capability to get right.
Where to start?
Start where it hurts the most.
Three ways in. Pick the one that sounds most like your week.
1.
You don’t trust your list
No proper target account list, or one that was thrown together and nobody really believes in. You’re half guessing at who’s worth chasing.
Start with The Plan.
We work out which accounts are worth going after, map the buying committees, and build a strategy your team can get behind.
2.
Your campaigns have stalled
You’ve got your account list and a plan, but the message isn’t landing, or the campaign never quite gets the traction you hoped for.
Start with The Pursuit.
We sharpen the messaging and campaign theme until it’s right, then take it to market across every channel that matters until pipeline shows up.
3.
You’re flying blind
Campaigns are live, but you can’t tell which accounts are warming up, who to contact when or what’s actually working week to week.
Start with The Pulse.
We watch your accounts continuously, score the buying signals, and tell your team which account to act on and what steps to take next.
Who we help
Industries where we’ve built pipeline
Enterprise SaaS & Platforms
Cybersecurity & InfoSec
Fintech & Payments
Industrial Tech & Manufacturing
Energy & Utilities
Healthtech & Workforce
Why we are different
Four things you won’t get anywhere else
01.
Strategy before you spend
Every engagement starts with a strategy phase. You see the account list, the messaging, and the campaign plan before a single dollar goes into execution. If it doesn’t make sense, you walk away with a strategy you can still use. No lock-in, no sunk cost.
02.
Everything we build is yours
The strategy, the creative, the campaign infrastructure, all of it belongs to you. We’re not interested in building dependency. If you want to take it in-house after six months, you can. We’ll even help you make the transition.
03.
We report on pipeline, not vanity
Meetings booked. Pipeline generated. Revenue influenced. That’s what we measure. Not impressions, not engagement scores, not how many people saw your LinkedIn ad. If a metric doesn’t connect to a commercial outcome, it doesn’t make the report.
04.
We don’t ease off
ABM compounds over time but only if you sustain the pressure. We monitor weekly, adjust messaging when something’s not landing, and keep working target accounts until they move. Most agencies slow down after launch. We do the opposite.
Our partnership process
From first conversation to pipeline.
Here’s what happens.
1.
We talk like people
(to find a fit)
You fill out the brief. We read it, do our homework, and get on a call. No pitch deck, no discovery questionnaire with 40 fields.
Just an honest conversation about your accounts, your market, and whether ABM is the right move. If it’s not, we’ll tell you.
2.
We build The Plan
(the strategy)
Account selection, buying committee mapping, ICP development, channel strategy and a full campaign plan.
The strategy is yours whether you run it with us or not. Most agencies use this to lock you into execution. We build it to stand on its own.
3.
We run The Pursuit
(execution)
We build all copy, assets and creative, launch across channels, enable your sales team and optimise until pipeline shows up.
Weekly check-ins. Real data. Honest conversations about what’s working and what we’re improving on every week.
3.
We feel The Pulse
(always-on signals)
The plan’s live and the campaign’s running, but an enterprise account doesn’t move in a single quarter, especially for larger deals.
We run always-on, stay in it, watching for signals, adjusting our approach and determining the right time to hit key accounts.
Testimonials
From the people who’ve been through it with us.
It was brutally honest
We’d chased accounts for years with no luck. Slightly Strategic tore our list apart, told us half of it was trash, and rebuilt it. Four months later we had three new accounts in active sales conversations.
VP Marketing
Global B2B payments platform
They got our prospects
Most agencies run ads on LinkedIn and call it ABM. SS went deep with sales before any ad copy was created, to create a campaign that a head of IT would actually open. The leads just kept coming in.
Channel Marketing Manager
Managed IT services provider
Sales really used it
Our sales team was initially pretty skeptical, but when the meetings started hitting their calendars, you could see the shift. Now, they’re asking how fast we can get the next campaign live.
Regional Campaign Marketing Manager
Enterprise comms platform
You already know which accounts matter.
Let’s go win them.
Tell us what you’re working with, and we’ll get back to you within 24 hours. No pitch deck, no hard sell. Just an honest chat about whether ABM fits what you’re trying to do.