The Pursuit
Turn the plan into pipeline.
You’ve got The Plan. Now we go after the accounts. We build the campaigns, write the messaging, enable your sales team, and keep optimising until pipeline shows up.
The best strategy is worthless if no-one does the work.
Most ABM dies in the gap between strategy and execution. The plan gets approved, then sits in a shared drive while everyone argues who builds the campaigns and owns the follow-up.
That gap is where we work. We take The Plan and turn it into live campaigns: real outreach, real creative, enabled sales teams. We build it, launch it, and stay in it until your accounts are moving into pipeline.
Ready to put The Plan into action?
What we deliver
Everything from first impression to booked meeting.
Campaign foundations
The Plan defined the angle each buyer needs to hear. Here we turn that into the campaign’s narrative and creative direction, built around the problems your accounts are solving, not product features. What a CTO needs to hear differs from a CFO, and both differ from the rest of the committee. We write for all of them and set the creative direction across every touchpoint.
So every buyer hears a message built for them, that solves a real problem, not another product pitch.
Asset production
We build every piece the campaign needs: ad creative for LinkedIn and display, email sequences for warm-up and activation, landing pages, one-pagers, reports and call guides. Every asset ties back to the narrative, so the campaign speaks with one voice. Nothing goes live until it’s built, reviewed and ready.
So the campaign launches complete, not half-built with gaps the sales team has to cover.
Outreach infrastructure
We configure the campaign inside your existing sales tools, so outreach runs on a structured cadence, not manual effort and good intentions. Multi-touch sequences across email, LinkedIn, phone and direct mail, set up by account tier. This is the part most agencies skip, and the part that decides whether outreach actually happens at scale.
So outreach happens every day, not only when someone remembers to send it.
Activation & management
This is where the campaign goes live. We launch the ads, activate the sequences and start working the accounts. We watch for the moment an account moves, because the gap between a good campaign and a wasted one is usually the 48 hours after an account engages. We make sure that window doesn’t get missed.
So a warm account never goes cold while it waits for a response.
Weekly war room
A standing weekly session where marketing and sales sit in the same room, look at the same data, and make decisions together. Which accounts warmed this week, where to push, what to rewrite. If messaging isn’t landing, we rewrite it that week. If a channel isn’t pulling its weight, we shift budget.
So the campaign adapts every week instead of running blind until the post-mortem.
The post-mortem
At the end of each campaign we run a debrief. Results vs targets, channel-by-channel performance, what landed and what fell flat. Everything documented with a clear recommendation for the next cycle: what to keep, cut, or double down on.
So every cycle beats the last, instead of starting from scratch.
Why choose us
Why The Pursuit beats doing it in-house.
01.
Same team, no handoff.
If we built The Plan, the same people run The Pursuit. No re-briefing, no context lost, no new team learning your accounts from scratch. The people who selected the accounts are the ones building the creative and enabling your sales team.
02.
Your sales are properly enabled.
Most agencies hand over a PDF and call it enablement. We brief your team live, build the sequences, write the call scripts, and tie everything back to the campaign. ABM without sales alignment is just marketing with a shorter list.
03.
We move fast and stay close.
Weekly war rooms, live data, honest conversations. You always know what’s running, what’s performing, and what we’re adjusting. We don’t disappear for a month and come back with a report. You’re in it with us.
04.
We don’t ease off after launch.
ABM compounds, but only if you sustain the pressure. We monitor weekly, adjust when something isn’t landing, and keep working accounts until they move. Most agencies slow down after launch. We do the opposite.
Start here
No strategy yet? Start with The Plan.
The Pursuit only works on a validated foundation: the right accounts, mapped committees, a real channel strategy, and the intelligence layer that keeps it current. If that work isn’t done, we start there.
The Plan builds it. The Pulse keeps watch. The Pursuit runs it. Same team across all three, so nothing gets lost between them.
First, build the strategy. Then run the campaigns.
Our work
Real campaigns. Real numbers. No fluff.
We anonymise the clients but not the results. Here’s what ABM looks like done properly.
Frequently Asked Questions
Most execution engagements run 4 to 6 months.
The first 4 to 6 weeks are foundations: strategic narrative, buyer messages, creative, and outreach infrastructure.
From there it’s active management and optimisation. ABM needs time to compound. Expect early engagement signals in month 2, meetings around month 3, and pipeline building from month 4.
If someone promises you pipeline in 6 weeks, they’re running demand gen and calling it ABM.
Yes, either through our strategy engagement or your own internal work.
We don’t launch without a validated account list, buying committee maps, and a channel strategy.
Without that foundation, you’re spending execution budget on guesswork. If you’ve planned internally, we’ll review it and tell you honestly whether it’s strong enough to execute against.
If it isn’t, we’ll tell you what’s missing before any budget gets committed.
Show up and work the accounts.
Join the weekly war room, follow the cadences, make the calls, and feed back what they’re hearing.
We give them everything they need: talk tracks, account briefs, objection handlers, templates, and a full briefing before anything goes live. But the best campaign won’t generate pipeline if sales doesn’t follow up on warm accounts within 48 hours.
If your team can’t commit to that rhythm, we’ll flag it early, because it’s the single biggest reason ABM programs underperform.
We adjust. No plan survives first contact with the market unchanged.
If messaging isn’t resonating, we rewrite it.
If a channel isn’t delivering, we shift budget.
If accounts aren’t responding, we reassess whether they belong on the list.
That’s what the weekly war room is for. We review the data every week and make decisions, not monthly, not quarterly. Most campaigns need meaningful adjustments in the first 4 to 6 weeks as real feedback comes in. That’s normal. The agencies that fail are the ones that launch and walk away.
LinkedIn advertising, email sequences, SDR phone outreach, direct mail, and programmatic display are the core.
Depending on the market, WhatsApp, SMS, and other social can play a role.
Not every campaign needs every channel. A focused program across LinkedIn, email, and phone with strong direct mail for Tier 1 accounts can outperform a five-channel campaign that spreads budget too thin.
If a channel isn’t earning its place, we cut it.
We structure outreach by account tier, so the highest-value accounts get the most attention.
Tier 1 (typically your top 10 to 20) gets fully personalised outreach: custom intros, physical direct mail, personalised one-pagers, and multi-thread contact across the account.
Tier 2 (typically 20 to 50) gets a structured multi-touch cadence across email, LinkedIn, and phone with lighter personalisation.
You invest the most effort where the revenue potential is highest.
We design and produce physical mailers that are impossible to ignore.
Not branded pens and notebooks. Packages that create a genuine moment on someone’s desk and make them want to know who sent it. We handle concept, design, sourcing, fulfilment, and timing, so the follow-up call lands within days of delivery. It’s especially effective for Tier 1 accounts, where you need to break through to senior decision-makers who ignore everything in their inbox.
Both work.
If you have an internal team, we enable them and run the war room to keep outreach aligned with campaign activity. If you don’t have capacity, we provide trained SDRs briefed on your accounts, personas, and campaign.
Either way, outreach is coordinated with the marketing activity, so calls go into accounts that have already been warmed. Cold calling into accounts that haven’t seen your campaign is a different thing, and not what we do.
A weekly update in the war room covering account engagement, outreach activity, meeting conversions, pipeline movement, and channel performance.
Monthly, a detailed report showing trends, cost per meeting, channel ROI, and progress against targets.
Every metric ties to a commercial outcome.
We don’t report impressions or click-through rates unless they connect to an account moving through your pipeline. If a number doesn’t help you make a decision, it doesn’t make the report.
Engagements are scoped to the number of accounts, the channels involved, the tier structure, and the duration.
A 30-account program across three channels for four months is very different from a 100-account program across five channels for six months.
We don’t publish flat rates, because they either overcharge simple engagements or underdeliver complex ones. Get in touch and we’ll give you a straight number after a short conversation.
You already know which accounts matter.
Let’s go win them.
Tell us what you’re working with, and we’ll get back to you within 24 hours. No pitch deck, no hard sell. Just an honest chat about whether ABM fits what you’re trying to do.